For bandleaders ready to leave bar rates behind

Your Band Is Good Enough for $10,000 Weddings. Let's Make It Look and Sell Like It.

The Event Band Accelerator is a 90-day, done-with-you program that takes a working cover band from bar-gig pricing to luxury wedding and event packages, with the website, video and booking system to back it up.

Built for 5+ piece bands. Run by working bandleaders who own a booking agency.

17 yrs

leading a 9-piece event band

600+

weddings, galas and festivals

400+

entertainers on our agency roster

5.0 ★

across 60 Google reviews

Bars Taught You How to Price. That's the Problem.

A few hundred dollars per musician feels like good money. Asking $2,000 for the whole band feels like a stretch. That's what years of bar gigs do to a bandleader's sense of what's possible.

Meanwhile, couples planning $80,000 weddings are hiring bands that aren't better than yours. Those bands just look more expensive, quote with confidence, and answer inquiries like a real business.

Sound familiar?

  • You quote by gut feel and worry every price will scare the client off
  • Your website and videos look like a bar band's, so premium clients scroll past
  • You've played a few weddings, but they come randomly and never become the main event
  • Every inquiry, contract and payment is handled by hand over text and email
  • You're playing more nights than ever and the money still isn't there

Meet your guides

We Were That Band

Reuben Avery, trumpet and bandleader of The Phonix

Reuben Avery

Bandleader, trumpet

Eric Tsang, tenor sax in The Phonix

Eric Tsang

Saxophone, agency owner

We're Reuben Avery and Eric Tsang. For 8 years, our band The Phonix was the house band at a Vancouver bar. We thought $150 to $200 a musician was good money, and charging $1,900 for nine players felt like asking a lot.

Then we figured out what bars are actually good for: advertising. They don't pay. So we rebuilt our pricing from scratch around three things: what it really costs to run the band, a full day's pay for every musician, and extra-mile service for every client.

Today The Phonix's wedding packages run $8,000 to $12,900. The band did well enough that a local booking agency sold its business to us, and now we price and sell 400+ entertainers with the same system we'll build for you.

From Hundreds to Thousands

The Phonix, bar era

$1,900

a night for nine players, about $200 each

The Phonix today

$8,000 to $12,900

per wedding, $1,000+ per musician

We looked at real gig fees from bands using our booking software. For 5 to 10 piece bands, the bottom quarter earns about $417 per musician per gig. The top quarter earns $1,000 or more. Same instruments, same songs. The difference is how they're priced, presented and sold.

What's included

Five Things Every Luxury Band Has. We Build Them With You.

1. Agent Eyes Review

We go through your website, videos, socials and pricing the way a booking agent or wedding planner would, and show you exactly what's costing you bookings. This sets your 90-day plan.

2. Packages and Pricing That Sell

Three wedding and event packages built on what it actually costs to run your band, with names, inclusions and prices you can quote with confidence.

3. A Website That Sells

Your site rebuilt to speak to couples and planners: clear packages, strong proof, and an inquiry form that captures every lead.

4. Video and Media That Books

Coaching on what to film at your gigs and how to cut it into content that sells. Professional editing is available as an add-on.

5. Your Booking Back Office, Installed

Your whole booking operation set up in Back On Stage, with your first year of the Agency plan included: 20+ email templates in your voice, lead forms live on your site, contracts, invoicing, and a mapped workflow from first inquiry to final bow.

90 Days, Done With You

Days 1 to 14

Diagnose and Price

Your Agent Eyes Review, then new packages and pricing.

Days 15 to 60

Rebuild

Website, media plan and booking back office built alongside you.

Days 61 to 90

Launch and Sell

Go live, run real inquiries through the new system, and tighten whatever isn't converting.

You work 1:1 with Reuben and Eric the whole way. No video library to wade through and no generic group calls.

Is This Right for Your Band?

This is for you if

  • You lead a 5+ piece cover, party or wedding band
  • You've played bars for years and done a handful of weddings or big events
  • You want luxury weddings and events to be your main business
  • You're willing to raise your prices and play fewer, bigger nights

This isn't for you if

  • You're a solo act or DJ
  • You want a course to watch on your own time
  • You're not ready to change how you price

Questions Bandleaders Ask

Do we have to use Back On Stage?

Your booking back office is built in Back On Stage because it's made for bands and we know it inside out. Your first year of the Back On Stage Agency plan is included in the program.

What if we're not in Vancouver?

Everything is done remotely. The pricing method works in any market, and we adjust your numbers to your local wedding scene.

How much time does it take?

Plan on one weekly working session plus a few hours a week of homework, mostly gathering footage and reviewing drafts.

Is video editing included?

Video coaching is included. Professional editing is an optional add-on.

What if our band is smaller than nine pieces?

The program is built for 5+ piece bands. The pricing method scales to your lineup.

What does it cost?

We'll go through the investment on your strategy call, once we know where your band is today and whether we're a fit.

Stop Pricing Like a Bar Band

Answer a few quick questions about your band, then pick a time for a 30-minute strategy call. We'll look at your band, your market and your current pricing, and tell you honestly whether the Accelerator is a fit.

© Back On Stage. The Event Band Accelerator is delivered by Reuben Avery and Eric Tsang.